Smart Transaction Systems Unveils New Card Designer
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Smart Transaction Systems Unveils New Card Designer

New solution allows customers to design, preview, and submit card orders online.

November 27, 2007 — Smart Transaction Systems (STS), a provider of gift card and customer loyalty programs for retailers, introduced the Card Designer, the new online solution for designing gift cards. Now small businesses can design and complete their orders online in one simple step. With the Card Designer, merchants see exactly what their cards look like as they are designing them, so there is no confusion over how the finished product will look. This feature helps make starting gift card programs quick and easy. The cards ship in 2 to 4 days from proof approval.

In this sleek, easy-to-use interface, merchants can experiment with over thirty different background designs, simply by clicking on them, until they find the perfect images for their cards. Karen Pauer, from The Cup & Saucer, used the Card Designer to design her cards. “It was very easy to use the Card Designer, and I loved being able to see what I was creating right in front of me. I had no problems maneuvering around and selecting the exact background I wanted to use.”

Merchants can alter any aspect of their cards at any time during the design process. On the front of their cards, merchants can enter up to two lines of text and choose from seven font types and seven colors. Merchants can change the size and position of the text by using intuitive slider bars and arrows. As changes are made to the text and background, they appear instantly on the sample image of the card.

Unlike similar services offered by competitors, Smart Transaction Systems allows merchants to customize the back of their cards as easily as the front. With the Card Designer, choosing a gift card disclaimer is simple and fast. Merchants can choose from five different pre-written disclaimers and enter any additional information that they would like to appear on the back of the cards.

Stephanie Kroner, Account Executive at Smart Transaction Systems says, “The online Card Designer turns designing stock cards into a fun and creative process while also streamlining it. With so many design options for both the front and back of the card, the merchant will feel more empowered to create a card that reflects their unique company image.”
When merchants are satisfied with their designs, they complete a brief order details form and choose the quantity of cards. By clicking “Submit,” the order is instantly sent to Smart Transaction Systems where it will be processed and completed in a timely manner.

Merchants or distributors interested in using the the Card Designer can obtain more information by contacting STS at 888-494-9760 or visiting