Loyalty Cards
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Loyalty Cards

Our customized loyalty programs make you more profitable.

With over twenty years of real-world experience in providing loyalty programs across many industries, we have created and refined a system that helps increase profitability by creating different incentives for different types of customers. Our system is extremely flexible, and chances are, if you can dream it up, we can make it happen. If you are interested in loyalty, and don’t quite know what you want or where to start, call or email us and we will help you design your perfect program.

Designed for your business and your customers.

Tailored to Your Business

Each loyalty program is tailored to fit the way you do business. Reward customers based on dollars spent, number of visits, birthdays and other demographic information, lifetime purchase history, or sales during specific time periods.

Unlimited Possibilities

There are endless options when it comes to designing your program. Create unlimited reward levels to keep customers interested. Customers earn rewards automatically. Reward with discounts, merchandise, cash-back, rebates, or anything else you can think of!

Integrated Marketing & Registration Tools

We give you all the tools you need collect and use your loyalty data. Easily integrate balance check and cardholder registration pages into your website. Then, use integrated marketing from Constant Contact helps you send targeted messages to your customers.

Add Loyalty Points to Your Gift Cards

You can store both cash and reward points on a single card, opening up a lot of creative possibilities for you and your customers. Rewards are stored right on the card as gift card value, encouraging repeat purchases.

Designing Your Program

Loyalty programs fall into three broad categories: Instant Reward, Graduated, and Rebate. Here are three examples of how each type of program works.

Instant Rewards

With this option, customers earn points for every dollar spent or for every visit. When customers earn enough points, they receive an instant reward and their points return to zero automatically. There are two ways to reward customers:


  • Instant Cash. A cash value is added to the customer’s card instantly and automatically. Customers use their card like a gift card to pay for their purchase at their next visit.
  • Instant Voucher. A reward voucher prints on the receipt, for example, “Thanks for being a loyal customer! Present this voucher for a free treat.” Customers show the voucher to the cashier to redeem their free item.


Instant Reward Programs are perfect for the majority of businesses, especially if your business has a simple pricing structure, small ticket items and regular repeat purchases. This type of program easily replaces a punch card, reducing fraud.

Graduated Rewards

Create multiple reward levels and allow your members to save points until they want to cash in their points for a prize. Reward points are only redeemed when members decide to cash in. Graduated rewards are perfect for businesses with a wide variety of customer spending habits and frequencies. By offering different prize levels, you can keep every customer interested and feeling appreciated.

Rebate Rewards

Every time customers make a purchase, a percentage of their transaction amount is added as cash back to their card. Since frequency of sales varies over the course of the week, rebate programs are especially well suited for retail businesses. Offer a higher rebate for customers shopping during slower hours and encourage customers to shop in a way that benefits you.

Want loyalty without the card? Introducing card-free, app-free loyalty with Wilbur.

Not all loyalty programs are designed to deliver results. Wilbur is different. Driven by over 20 years of loyalty program experience and market research, Wilbur is designed with the key traits of a successful loyalty program. Customers love how easy it is to use and business owners love how easy it is to manage. Anyone with a cell phone can use Wilbur. Shoppers join in seconds by sending one text.

Ready to get started?

Contact us to start brainstorming your loyalty card program.

Contact us today to get started creating your perfect solution.