Smart Transaction Systems Launches
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Smart Transaction Systems Launches empowers small businesses to sell their gift cards online

August 4, 2010 – Smart Transaction Systems (STS), a provider of gift card and customer loyalty programs for merchants, introduced to its gift card customers today. is a full service solution that allows a small business to start selling its gift cards online without the overhead of launching its own e-commerce site. All aspects of setup and order processing are managed for the merchant. was created by STS to provide a solution for a problem many small businesses struggle with: no shopping cart on their websites and no time to set one up. “Our typical customer is a small, independently owned restaurant. They do not need to sell merchandise online; however, customers may visit their websites looking to purchase gift cards. If a customer is directed to purchase gift cards in-store, the restaurant might lose the sale to a larger restaurant that offers gift cards online,” said Ray Clopton, president of STS. “ enables any small business to sell gift cards through its existing web site, but without the hassle and cost of setting up an e-commerce site. It’s a simple way for merchants to increase their gift card sales with no upfront cost, while effectively competing with larger merchants,” added Clopton.

Selling gift cards through is easily manageable, even for the busiest merchants, because STS handles all of the program setup. A “Buy Gift Cards” link is added to the merchant’s website. When customers click on that link, they arrive at the merchant’s online gift card store, complete with the company’s logo and gift card image. Merchants can choose from dozens of templates to select the web store design that best matches their website. Customers can purchase gift cards, add personal messages to be included with the cards, and choose from a variety of attractive gift card envelopes for delivery. Customers may also purchase e-gift cards, sent instantly by email.

“Most merchants already have credit processing accounts to accept credit card payments in-store, and online. allows the merchants to use their existing processing accounts. When customers see their credit card statements, they will see the merchant’s name, avoiding any confusion about who they placed the order with,” said Clopton.

In addition to helping small businesses launch their own gift card web stores, will also help them market their gift cards online, and increase sales by marketing their cards directly to consumers as part of its ‘buy local’ program. There are hundreds of web sites where consumers can buy major retailer’s gift cards, but very few options exist for purchasing gift cards from locally owned businesses. aims to fill that gap.

Merchants or resellers interested in using can obtain more information by contacting STS at 888-494-9760 or by visiting