Shubert Ticketing Selects Smart Transaction Systems for Gift Card Processing
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Shubert Ticketing Selects Smart Transaction Systems for Gift Card Processing

Broadway theatre giant launches gift card program.

March 4, 2009 – Smart Transaction Systems (STS), a leading provider of customized gift and loyalty card solutions, is pleased to announced that Shubert Ticketing, a division of The Shubert Organization, Inc., has selected STS as their gift card program manager. Smart Transaction Systems worked very closely with Shubert Ticketing to integrate with all aspects of their system. The integration allows gift cards to be accepted and purchased through Shubert Ticketing’s entire range of distribution channels, from box offices and call centers to, used by over fifty venues nationwide.

The Shubert Organization is America’s oldest professional theatre company, and the largest theatre owner on Broadway, with seventeen landmark theatres. The Shubert Organization also owns and/or operates one off-Broadway theatre as well as three other established theatres outside of New York City, including the National in Washington, DC. Since 1900, The Shubert Organization has produced hundreds of plays and musicals, including the notable Cats, Dreamgirls, Amadeus, and the 2008 revival of Equus.

Shubert Ticketing selected Smart Transaction Systems for their reputation of providing a wide range of quality products and customized solutions. “We chose Smart Transactions because they had the capabilities to help us implement a customized program that works across all of our distribution channels. STS helped to make the integration seamless and exceeded our expectations,” said David Andrews, Senior Vice President of Ticketing for The Shubert Organization.

“We are seeing a very positive response to our new product innovations for the sports and entertainment industry. A tailored, yet flexible, suite of product solutions is important if a program is going to work well long-term. Our products provide Shubert Ticketing with a powerful gift card solution that enables program expansion and increased profitability,” said Maria Dent, Vice President of Sales at Smart Transactions.

Smart Transactions is now marketing a suite of mobile gift card and customer loyalty programs designed specifically for the sports, entertainment and special events industries. The programs enhance the popularity and profitability of gift and loyalty cards by creating a unique customer experience. One product, TicketMover, allows theatres and sports venues to send personalized promotional text messages directly via VIP Club members’ cell phones. Using TicketMover, event promoters can send special offers, such as discounted tickets, in real-time to fill empty seats, much like airlines do with weekend e-fares.

Merchants or resellers interested in using STS gift and loyalty programs can obtain more information by contacting STS at 888-494-9760 or visiting

About Shubert Ticketing and
Shubert Ticketing is a division of The Shubert Organization, Inc., Broadway’s largest theatre owner and operator, with additional venues in Boston, Washington, and Philadelphia, and a provider of ticketing services nationwide. Shubert ticketing was established 30 years ago to provide ticketing at Shubert owned and operated theatres and they have grown to become the ticketing industry’s standard for long running open engagements. Drawing upon this wealth of experience, Shubert Ticketing is at the forefront of the ticketing industry, delivering innovative solutions for their private label clients and the many users of box office, call center, and Internet Services. is the leading ticket provider in New York City’s thriving theatre industry, servicing ticket buyers via their innovative web interface and world-class call centers. Utilizing its extensive customer database and reporting capabilities, provides clients with unparalleled marketing support, including an industry-leading e-mail marketing program.