Featured in Specialty Food: Consumers Won’t Trade Private Data for Loyalty Rewards
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Featured in Specialty Food: Consumers Won’t Trade Private Data for Loyalty Rewards

Consumers Won't Trade Private Data for Loyalty Rewards

Originally published at SpecialtyFood.com.

U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information. Seventy-one percent stated they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent reported they would be less likely to join a customer loyalty program that requires an app download to access benefits.

About 76 percent indicated they would be willing to join a loyalty program that only asks for a name and phone number, with 32 percent indicating they would be much more likely to join. Additionally, programs that don’t require a physical card are attractive to about 79 percent of consumers.